Case Study 1: Working Title Films

• First stop should be WT's own site.
• ScreenOnline's article about WT is brief but informative and includes information about a range of their key films.
• Read a very good blog on the history of WT here.

Task 1: Go to Working Title's homepage and choose one of their productions which are either on current release or coming soon. Investigate how many different ways the internet is being used to promote this film, i.e. trailers, featurettes, photos, games, special offers etc. Do any promotions rely on the convergence of digital technology? Do any promotions involve several different companies working in synergy (i.e. to support each other)?

Write your answers in the form of comments to this post:

Digital Cinema Exhibition

The future of digital cinema exhibition in the UK?
http://blogs.warwick.ac.uk/michaelwalford/tag/digital_cinema/

Wouldn't it be great if you could pick the films that your local cinema is going to show? Read more at http://news.bbc.co.uk/1/hi/technology/7686876.stm

This clip from the BBC's 'Click' programme is a few years old but is still incredibly useful - it explains what digital cinema projection is, and how it benefits both audiences and institutions. Watch it! Make notes!

The Changing Face of Cinema

According to the Cinema Exhibitors' Association (CEAUK), "at the end of 2009, it was estimated that there were some 540 digital screens in the UK, of which some 420 were 3D-enabled".

The number of digital cinema screens around the world reached 16,405 in 2009, up 86.4% from a year earlier, with further growth expected in 2010 as digital 3D pushes the market toward a 35mm-free cinema sector, according to Screen Digest.